Portfolio concept

AERA

E-commerce · Web Design & Development

A premium bodycare e-commerce concept combining understated brand storytelling with a focused, intuitive shopping experience.

View live site ↗︎
AERA bodycare collection with restrained packaging beside a stone basin
Type
E-commerce
Focus
Product · Cart · Shopping UX
Role
Design & Development

AERA explores how product, packaging and interface can function as one visual system while keeping the shopping experience simple.

Product experience

Responsive product pages give complete product photography, information and purchasing controls equal importance.

AERA Body Lotion page showing product photography and purchasing controls
AERA Daily Set bundle with its three essentials and add-to-bag control

Built to shop

Quick Add, quantity controls, cart management and bundles create a complete frontend shopping experience.

  • Product UX
  • Shopping interactions
  • Responsive commerce
  • Brand storytelling
View live site ↗︎
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